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Why did you start St. Agni?
How would you describe your personal style, both fashion and home-wise?
I just like to keep things simple. I appreciate quality and see the value in things, so I am pretty considered in my choices. I’m a real uniform dresser in the sense that I know what I like and what works for me, so I’m rarely tempted to stray from this. You’ll never find me in anything too outrageous, but I do love staple items that I can invest in and that I know I can wear over and over again.
I think the same thing can be said for my home environment, the same principles are reflected there. Style is fluid for me in this respect, I think it is for most people. I don’t like excess or fuss in fashion or at home so, I would ultimately describe my personal style as: relaxed and utilitarian.
What are some of your biggest sources of inspiration?
I am really inspired by architectural design and the power in a curated space to evoke a particular mood. Mid-century design is my favorite and I do also love vintage clothing and aesthetics. The romance and timelessness of them. I’ve also always been inspired by the classic feminine silhouette and really relaxed dressing, so these themes provide a constant undercurrent for me at work.
Any inspiring Instagram accounts you’d like to share as well?
The Row: @therow
Cereal Magazine: @cerealmag
Blanca Miró Scrimieri: @blancamiro
Man Repeller: @manrepeller
What’s your advice for someone decorating their home?
I think it’s really important for people to choose things that they want around them, that bring and facilitate comfort, whatever that might be. Don’t try an emanate anyone else, just make choices that reflect your own personal taste, who you are and that are appropriate to your own life experience. I personally want everything to be minimal and functional as I am not huge on ornamentals – but that’s just me. I have friends who are far more eclectic by nature as so our spaces have huge contrast, but we feel equally at home in these spaces we’ve created for ourselves and that’s what really matters at the end of the day.
What’s it like living in Byron Bay? What do you love about it?
Living in Byron is wonderful, we’re so happy here and I honestly can’t imagine being anywhere else. We’re lucky to have a beautiful surrounding landscape with both the hinterland and coastline. It feels like we have the best of everything. Matt and I moved here around 7 years ago because we were really attracted to the lifestyle Byron Bay offers. I don’t even know if
What do you think of the current direction Australian design and style is taking? Obviously, there are many styles within the country, but any observations or trends you’re noticing throughout Oz?
I think that because Australia is quite isolated and because so much of the Australian population lives on the coastline, our laid-back, coastal vibe is something we’ve always seen heavily reflected among independent Australian brands. I think it comes back to the fluidity of lifestyle — that ultimately we will reflect our environment and vice versa.
I think Australian designers are often on the frontier because we have such a thriving fashion and design industry here, so mid- to top- tier boutiques and labels can really flourish. We have less “high-street” consumer mentality compared to places like the UK or US, and therefore trend towards more to conscious consumerism, generally speaking — which is great.
Any future plans for St. Agni you’d like to share, or anything else?
We’re actually looking into the possibility of opening a second
We’re also currently in the midst of some new and exciting conversations with major retailers in the US… so looking forward to seeing how everything unfolds in the coming months on that front, too.