Although the big-name high-street brands (Zara,
My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your
Neon Rose is the UK-born brand you may have already spotted on ASOS. The statement prints, attention-to-detail and super purse-friendly price tags are some of the things we love. Add to this the cute co-ords, winners in the plus-size category (they go up to a size 28) and completes quite the dream collection.
Inspired by Korean street style, Oh Hey Girl started life as a Depop account before launching as an official site in June 2016. With statement fabrics and bold cuts, its collection will certainly add character to your wardrobe. I have my eye on the
Set apart by its tightly edited collection of premium-feeling affordable pieces, Kitri Studio is a Who What Wear fave. Only stocking limited quantities of each style, you can guarantee that you won’t see the same item on every other woman on the high street. The
This young brand was founded in January 2017 by English designer Olivia Rose Havelock. Every item is made to order in limited quantities by Olivia herself in her studio. I’ve fallen for Olivia’s signature shirred blouses, which are destined to be worn with your favourite jeans for Friday night cocktails.
Sézane is the little bit of
Created by our favourite Gallic It girl,
Describing its wares as “supersized basics with a clean, flawless aesthetic and silhouettes cut precisely for everyday success,” House of Sunny has become
If you’re looking for key pieces to add to your wardrobe with a cool Scandi twist, then Gestuz is the brand for you. Launched in 2008, the Danish label has remained relatively unknown, but it is now available on ASOS so easily accessible for all. Expect great dresses, chic trousers and prints.
Sister Jane is the London-based brand here for all your vintage-inspired fashion needs. Its eclectic selection of personality-packed pieces stands out from the high street’s identikit offering—think frou-frou blouses, printed maxi dresses and retro accessories. Right now we’re eyeing up the brand’s Check Me Out Jumpsuit.
It might not have the best reputation amongst the fashion crowd, but Red Herring has been stocking some unexpectedly winning pieces this season. From a cream cropped jumpsuit that would look so good with tan sandals to a colour-pop red utility jacket, these are impressively stylish buys that will slip easily into your holiday capsule. Plus, it’s seriously budget-friendly, so it’s a win-win situation.
I came across Lost Ink years ago when I spotted a very cool blouse in a random corner of
Up next: These are all the
Opening Image: @