Masquespacio Brings a Fresh Approach to Hamburger Chain Bun in Milan
Spanish creative agency Masquespacio, best known for their visually delightful spaces and branding, returns with a new project marking their first one in Milan, Italy. Located next to Bocconi University at Viale Bligny, Bun is part of an Italian hamburger chain that was looking to appeal to a younger crowd while also representing the sophistication of a top notch burger restaurant. Instead of the typical vintage and industrial look of most hamburger chains they’ve seen, Masquespacio created a fresh approach to reflect Bun’s ethos.
Masquespacio’s design begins with an enticing avocado green and lavender color scheme that’s punctuated with wooden accents and gold details. Working with and expanding on the original elements of the space, including the bricks and arches, a cohesive plan formed throughout to welcome visitors into an innovative environment to enjoy their food.