In the new Kaza furniture
Located in an industrial area just outside of Tel Aviv, the vertical sequence of partitions discern volume throughout the colossal 1,000 square metre interior. Yet it’s the in-between space that defines areas – theatrical niches, apertures and small perpendicular sections punctuate the sea of binary colour to form different perspectives and a continuous line of visibility throughout the ever-evolving landscape. The juxtaposition continues above with protrusions in the ceiling defining yet another horizontal dimension.
With a method to the orthogonal madness, the passage of partitions are articulated along two perspective axes that cross one another in the centre of the warehouse, providing moments of clarity for customers with dramatic sweeping gazes out to the second floor and gallery.
If the showroom is a stage, then colour is the main character. As the only raw material used all over the unique interactions of Blue, Red, Yellow and Orange, among others add tension and drama to the scene, breathing life into the sculptural masses.
A refreshing departure from the quiet, minimalism seen a lot in the architecture of late, these playful colours create a distinct visual experience that rejects ornamentation and rather acts as a device, guiding visitors through the interior. Illusion is created through contrasting colour combinations that meet at their sculptural openings.
For those lucky enough to visit the Kaza showroom, the distinct scenes created by the theatrical and emotive partitions will leave a lasting impression. Like Baranowitz & Goldberg describe it, Kaza “is a space where life, theatre, and commerce engage in an architectural dance of space and colour.” Couldn’t have put it better myself.