For every shirt, sweater, and bag sold, 10 percent of the retail price benefits
As some background, Pamela Bell founded prinkshop in order to follow a “wear what you care about” mantra: All items sold feature catchy, attention-grabbing slogans meant to promote equality and activism through fashion. Bell practices what she preaches, too. Since its founding, prinkshop has teamed up with a wide range of non-profit and advocacy groups. Past partners have included the
“We have always loved and admired the aesthetic of the J.Crew brand; we particularly like the adult and children[-friendly] broad view of design,” says Bell of how the company’s latest collaboration came about. “A very dear friend is the CMO—Vanessa Holden. We danced around each other for a year, and then, the timing was just right.”
The exciting collaboration is part of
“We are in a crazy time now with the world. We crave the truth, and how better to express this than [by] wearing it on your chest?” she says.
But while this collection is all about celebrating mom, the prinkshop x J.Crew line is an inclusive one. Aka, it’s not age or gender-restrictive, but is meant to be worn by anyone who identifies with the core idea of celebrating femininity in all its forms—of which one just so happens to be motherhood (hence the “Mama Mère Maman Mamma Ma” graphic that is emblazoned on both the tote and t-shirt).
“We are also empathetic to the labels men are being slapped with these days. The good men are there, and cannot be left behind. I think it’s a confusing time for boys… this [is why we made] the ‘I Am A Feminist Too’ graphic,” Bell explains. “You don’t have to be a girl or woman to be a feminist, and we should celebrate the men [who are] man enough to say it!”
That—coupled with, of course, the underlying opportunity to make your purchase truly count for something via the Girl Up initiative—has us guessing that this collection will be selling out pretty quickly. Head over to
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