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3D printing – also known as additive manufacturing – turns digital 3D models into solid objects by building them up in layers. The technology was first invented in the 1980s and has since found its way into our everyday life – and in architecture and interior design. Architecture firm
“3D printing is an ideal technique to tailor-produce to a space or a brand,” says Inara Nevskaya, head designer at DUS. “We can link a furniture’s functionality with unique form features to create statement pieces, special focal points that frame new experiences for the consumer in the retail landscape.”
The interior design of the new Loft Flagship store in Ginza, Tokyo marks DUS’ entrance to designing 3D printed solutions for private, public and commercial interior spaces. 3D printing allows for unparalleled design explorations: “We had the liberty to design without conventional restraints. For this design, we found great inspiration in Japanese folding and drawing techniques, which resulted in cyclic printed patterns with delicate harmonious changes.”
Because of the digital design and production, the design process was quick and flexible. The one of a kind products where digitally shared and aligned with the client, and then 3D printed in their final form. A great advantage is the high level of sustainable production, as the prints are made with a bioplastic and there is hardly any waste in the process.
Architect Jo Nagasaka of Schemata was responsible for the 3,306-square-meter overall interior design of the Loft Flagship store. He asked DUS to come up with “novel 3D printed furniture.” Clients Loft acknowledged the importance as a household name warehouse to always find new ways to distinguish themselves and show their products.
DUS responded by developing 6 new furniture typologies that bring out the highlights from each product category. DUS combined 3D prints with new and known materials influenced by traditional techniques, resulting in entirely new functions and tactile features:
All the elements and materials were developed and produced in close collaboration with Aectual, a company specialized in 3D printed interior and building products, which
Location: Loft Flagship store in Ginza, Tokyo, Japan
- Architect/Designer: DUS architects
- Design Team: Inara Nevskaya, Hans Vermeulen, Ivo Toplak, Alessandro Giacomelli, Onur Can Tepe, Jay Chenault
- Client: Loft
- Store Size: 3,306 sqm (35,585 square feet)