instagram worthy: @ericatanov.

stack of colorful blankets and pillows photographed by @ericatanov on instagram. / sfgirlbybay

i’m such a big, no make that huge, fan of designer erica tanov, that it’s only logical i would also love her very lovely  instagram feed. for @ericatanov, design is the process of discovering, or rediscovering, the essential nature of things and where she gains much of the inspiration fo her clothing and homewares collections. her book design by nature details this beautifully, and her instagram worthy feed is full of understated elegance and a truly eclectic, bohemian vibe, which is why i’m drawn to her beautiful imagery. erica also has three brick and mortar stores in berkeley, marin and newly opened in DTLA at the row. so for more inspiration be sure and pop in for a visit and until then, enjoy a few of my favorite pics!

patterned wallpaper paired with pink blossoms in blue ceramic vase photographed by @ericatanov on instagram. / sfgirlbybay

vintage modern room with ornate chandelier and vintage chairs photographed by @ericatanov on instagram. / sfgirlbybay

mismatched wallpaper and textiles via @ericatanov on instagram. / sfgirlbybay

inspiring imagery via @ericatanov on instagram. / sfgirlbybay

blossoms on tree in retail store photographed by @ericatanov via instagram. / sfgirlbybay

inspiring bohemian modern decor inside @ericatanov store. / sfgirlbybay

inspiring imagery via @ericatanov on instagram. / sfgirlbybay

homewares for sale inside @ericatanov store. / sfgirlbybay

tabletop home goods for sale via @ericatanov store. / sfgirlbybay

inspiration wall photographed via @ericatanov on instagram. / sfgirlbybay

mismatched bedding photographed by @ericatanov on instagram. / sfgirlbybay

portrait print in shabby chic frame via @ericatanov on instagram. / sfgirlbybay

home goods curated by @ericatanov via instagram. / sfgirlbybay

inspiring vintage modern living room photographed by @ericatanov on instagram. / sfgirlbybay

inspiring bohemian work space photographed via @ericatanov on instagram. / sfgirlbybay

inspiring home decor photographed by @ericatanov on instagram. / sfgirlbybay

inspiring bedroom sideboard photographed via @ericatanov on instagram. / sfgirlbybay

inspiring floral arrangement in white ceramic vase. / sfgirlbybay

• photography by @ericatanov.

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