Happy Monday all!
Today I want to put the focus on a brand that embraces and promotes traditional ethnic craftsmanship – a collaboration project including artisans from all over the word, where the emphasis is placed on sustainability and women’s economic and social independence.
, the founder of , having worked for a big and unethical retail company, decides to completely quit the modeling industry and focus studies and worldwide women empowerment projects because as she says:
“Fashion for me means story telling and the stories of the clothes I wear have to resonate to my beliefs. Because of this, I now no longer shop in chain stores, big companies or online. From countries like Guatemala to India, Lithuania to Ethiopia, I have gathered my wardrobe and found the most intriguing and inspiring pieces that all carry a unique story and connect me to another time, place and or person.
I want people to know exactly where their clothes are coming from, by who they are being found by and exactly who they are supporting with their purchases. Portraying both these sides, I believe I can create a bridge, passing over what I have learned and continue to learn but also receiving lessons from the women of all corners of this wonderfully weird and beautiful planet earth that we are apart of”.
Read more about the brand and the vintage chapters they created .
