Today it is a year since Meghan Markle and Prince Harry announced their engagement in the gardens at Kensington Palace. A year ago today she wore a white wrap coat by Canadian brand Line the Label — the rush of visitors to purchase the coat caused the website to crash. This is just one of hundreds of examples of the power of the ‘Meghan effect’.

Sunglasses brand Finlay & Co saw a 1000% increase in sales thanks to the Duchess. Net-a-Porter had a 176% increase in Veja sales the week Meghan wore them and a 442% increase in sales of her black Castaner espadrilles. The impact isn’t just in the week that follows a Meghan sighting — her Strathberry tote and Charlotte Elizabeth Bloomsbury leather bag still have waiting lists months after she worn them. And the brand Outland Denim revealed they could hire 30 new seamstresses after she wore a pair of black skinny jeans and caused a 2300% increase in sales.

Meghan Markle and Prince Harry in their engagement photographs.
Meghan Markle in her Finlay & Co sunglasses.
Meghan Markle with a Charlotte Elizabeth handbag. 
Meghan Markle in sustainable brand Reformation.
Meghan Markle in Stella McCartney.
Meghan Markle in Outland jeans.