This Morning‘s Holly Willoughby might not typically be considered a directional style icon—like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys. That was until she wore a long-sleeved rainbow dress by LFW designer Ashish, and we Who What Wear editors found ourselves checking her Instagram daily to see her outfit-of-the-day posts.

This week she has returned to This Morning and so her daily outfit posts have started again. She is sticking to the same workwear formula for 2019, wearing a knit with a printed midi skirt — her leopard print one from Warehouse is our personal favourite. 

Style Notes: This Morning is rumoured to have a strict policy regarding hem lengths, so it’s little wonder Holly made the most of mini lengths when in the Australian jungle. We love how she gave these faux-leather Gap shorts added polish with her tailored blazer.
Style Notes: The Holly effect was certainly felt when the presenter wore this La Redoute frilly blouse. Naturally it sold out within hours.
Style Notes: Okay, so Rixo isn’t strictly high street, but thanks to its affordable price tag, the brand gained a new legion of followers when Holly chose to wear this tiger-print dress on-air. 
Style Notes: Swapping the This Morning sofa for a few weeks down under, Holly’s I’m a Celebrity, Get Me Out of Here! outfits proved just as popular amongst her fans—particularly this AllSaints checked dress.
Style Notes: Working closely with M&S to create a fashion edit, Holly proved she knows a must-have when she sees it. This tiger-print dress, which is now on sale, was easily one of the most popular pieces. 
Style Notes: White boots are one of the easiest ways you give your favourite outfits a fresh spin, as evidenced by Holly’s Kurt Geiger pair. 
Style Notes: Anthropologie has fast become one of Holly’s go-to brands, and these checked trousers are one of her best finds yet. Paired with a classic cream jumper from Pure Collection, this look is easy to re-create and cost-effective, too. 
Style Notes: Holly expertly gives her pink ruffle Somerset by Alice Temperley knit and checked Topshop skirt an edgy overhaul with burgundy boots.
Style Notes: Topshop swiftly sold out of this rust-hued polka-dot dress when she wore it on This Morning. You can, however, still get your hands on the black colourway.
Style notes: Holly Willoughby’s Whistles dress look is something we plan on re-creating once summer rolls back round. 
Style notes: This has been the year of polka dots, and Holly doubled up on clashing polka-dot prints, wearing a Jigsaw black-and-white polka-dot shirt with her red spotty Zara skirt. This sarong-esque silhouette is really flattering and a cool update on the classic pencil skirt.
Style Notes: We love the red-and-blue combination of this Henry Holland for Debenhams dress.
Style Notes: Holly styled her expensive-looking £40 midi with a pair of grey suede pumps and a navy roll-neck.
Style Notes: Holly Willoughby’s £118 rainbow-striped sequin skirt from Anthropologie sold out almost instantly.
Style Notes: Holly’s L.K.Bennett culottes are a bold trend piece, so she played down the rest of the look by pairing them with a camel J.Crew cashmere jumper and matching suede pumps. 
Style Notes: These burnt-orange Karen Millen trousers prove workwear doesn’t have to be boring (or black, grey or navy).
Style Notes: Holly wore Ashish’s rainbow-striped sequin minidress with a pair of gold mirrored heels. 
Style Notes: Holly provides plenty of workwear inspo with her This Morning wardrobe, and we love how she paired her classic tailored culottes with a pussy-bow blouse with a fun, playful print by Markus Lupfer.
Style Notes: Holly layered her sleeveless Warehouse black dress over a white roll-neck and paired it with black ankle boots—perfect for confusing climates.
Style Notes: Holly often adds one statement printed piece to a classic work ensemble—here she wore a floral Whistles coat over her black cigarette trousers and dusty-pink silk blouse.
Style Notes: Holly paired her floral Warehouse skirt with a sunny yellow jumper, which is also from Warehouse.
Style Notes: The floral print on this pretty Hobbs shirtdress was inspired by the green hills of Yorkshire, and it will work for weekends and meetings.