Every New Year’s Day around 10,000 people dive collectively into the icy cold sea water at Scheveningen, since 1965.
Scheveningen, is one of the eight districts of The Hague (Netherlands), as well as a subdistrict of that city. Scheveningen is a modern seaside resort with a long, sandy beach, an esplanade, a pier, and a lighthouse.
2019: In 131 locations on beaches and in lakes all over the Netherlands, around 50,000 people participated in this “Nieuwjaarsduik” (English: New Year’s dive) at 12:00 AM. The temperature of the water was 7 degrees Celcius (44.6 F) and outside (6 to) 9 degrees (48.2 F); it felt colder due to the wind.
Since 1998, Unox, a Unilever food brand often associated with winter, adopted the Nieuwjaarsduik and ever since it is tradition to wear Unox branded winter caps and gloves.
Januari 1, 2019
Filmed with the Panasonic HC-VX1 camcorder in 1080p
A “polar bear plunge” is an event held during the winter where participants enter a body of water despite the low temperature.