“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices. Our vision is that every day, Prime makes your life better, easier, and more fun,” said Amazon Prime vice president Cem Sibay in a statement. “Shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”
In addition to the extra discount, Prime members benefit from weekly promotions on select bestselling items. For example, this week sees items like organic strawberries sold at $2.99/pound (a $2 saving) and the 365 Everyday Value brand 12-pack case of sparkling water offering a buy one, get one free deal. To take advantage of these new offerings, download the
The catch: This new deal is currently only available in Whole Foods stores across Florida. But thankfully, Prime devotees won’t have to wait too long to take advantage of their newly-discounted granola, as Amazon has announced plans to roll out the service nationwide as early as this summer.
“We’re determined to make healthy and organic food affordable for everyone. Everyone should be able to eat Whole Foods Market quality—we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” Jeff Wilke, the CEO of Amazon Worldwide Consumer, said
That’s right. “Whole Paycheck” no more: You’ll now be able to buy all the organic avocados and responsibly-farmed tilapia you need without having to take out a second mortgage. The price cuts have so far been applied to all the bestselling grocery staples: Produce, meats, fish, and dairy items are among the newly-discounted items.
That said, Amazon-friendly prices aren’t the only changes we’ve seen as a result of the $13.7 billion deal: The online retail giant’s presence is felt more literally in Whole Foods, too.
“By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission, and reach more people with Whole Foods Market’s high-quality, natural, and organic food,” said Whole Foods CEO and co-founder John Mackey. “As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers.”
It seems these changes are only part of Amazon’s growing interest in the food industry—the company is also rumored to be
This story was originally published August 28, 2017. It has been updated with new information.
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