Stockholm based designer
“I wanted to keep the ‘shell’ as clean as possible, but still soft with light plastered matte walls and a matt stone floor, slightly hammered in a similar texture as the walls,” shared Halleröd with Yellowtrace (umm, yeah, that’s totally us).
The narrower entrance area opens up into a bigger ‘courtyard’ in the centre of the floorplan, culminating in a more intimate area at the back underneath the skylight.
“In this rather minimal but soft space I’ve placed a collection of more sculptural objects in different shapes, textures and materials,” said Halleröd. Every element has its own character but they all work together.
At the front of the store is a very long and slim organically shaped table in raw aluminium, supported by extremely thin legs. The table sits on a hand-knotted thick jute carpet which provides one of the very few deliberate accents of colour in the space. On one side of the table is a special denim room, featuring a bold shelf in high gloss blue with oversized proportions.
Further within the space are two large black polished marble tables supported on thick conically shaped legs, resting on top of another thick hand-knotted jute carpet in a soft yellow. Next in line is the point-of-sale desk wrapped in American walnut.
Along the walls of the store are long sections of minimalist clothing rails mixed with oversized
So good, it’s almost not fair.
[Images courtesy of