Floris London, which created a bespoke fragrance for this year’s royal wedding, has ditched cruelly obtained material after hearing from the animal rights organisation. The luxury perfumer has removed all badger-hair brushes from its stores and website after a new PETA
The graphic footage shows that these badgers, as well as others who were bred in captivity, are confined to small cages on farms before being violently killed for paint, make-up, and shaving brushes, prompting dozens of global retailers to ban the cruelly obtained material.
“Gentle badgers were beaten with crude instruments, cut open, and left to die, all for make-up and shaving brushes,” says PETA Director Elisa Allen. “Floris London’s swift and decisive action in rejecting these hideous blood brushes is sure to influence other companies to follow its compassionate lead.”