Every Cult Brand I Can Think of Is Backing This New Bag Trend
The word “duvet” is going to be used as an adjective to describe a lot of the most covetable clothes this winter, from quilted skirts and jackets to teddy bear coats. The words cosy, duvet and snuggly are typically reserved for our dressing gowns and “inside only” clothes; however, this winter, the desire for comfort will also translate into handbags.
Teddy-bear coats have been hugely popular over the past few years, so it was only a matter of time. Every cult Instagram-born brand I can think of has got behind this micro-trend, including Wandler, Staud, Elleme and Cult Gaia. Given these bags look best with cashmere robes, equally fluffy teddy coats and ski lodge–worthy knitwear, this is a trend we’ll see come into its own when temperatures drop.
“We see duvet dressing as a chic and innovative evolution of the puffa jacket,” Net-a-Porter’s Elizabeth von der Goltz said at her seasonal trend report when she explained how the retailer has bought into clothing that makes you feel like you’re wrapped in a blanket. “Duvet Dressing wouldn’t be complete without shearling accessories,” she added.
Scandi brand Stand created teddy bear coats in a rainbow of colours, and it has this year launched handbag versions of its celebrated coats (you’ll find fluffy totes in raspberry, electric blue and even green leopard print).
The cream shearling bags by Staud and Wandler will make you look as expensive as one of those chairs you see on Rosie Huntington Whiteley’s Instagram and then discover cost £9000, however, if you want something more playful, turn to Stand and Aries. Need more convincing that this is going to be more than just a passing micro-trend? Even Marks and Spencer have caught onto it with a shearling shopper.