Every Cool Girl in London Owns a Pair of These Vegan Kicks

When Emma Watson and the Duchess of Sussex, Meghan Markle, wore a pair of trainers by the ethical French brand Veja, they quickly became one of the most talked-about sneaker brands around. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side. Emma first wore the trainers back in October 2016, but it wasn’t until 18 months later that the seemingly simple lace-ups started gaining popularity. 

The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers “in the wild” every day, as they seem to have become the most popular trainers to own for 2019. At a coffee shop in London last week, I saw four separate women wearing the red, white and blue pair. Keep scrolling to shop our edit of the best Veja sneakers on the market, plus a guide to how fashion girls are wearing theirs.

Style Notes: Meghan swaps her usual courts for kicks. The Veja V-10 Extra White Black is still in stock over at Net-a-Porter (for now). 
Style Notes: Another winning Lucy Williams combo—this time proving even a maxi dresses goes well with Veja kicks.
Style Notes: The classic white pair will go with everything you own. Hannah has made them part of her capsule wardrobe. 
Style Notes: Alice Catherine pairs her Vejas with a S/S 19 must-have polka-dot dress—a great working day wardrobe option.
Style Notes: Checked suits and sneakers are now even cooler with colour-coordinated Vejas. 
So chic with summery dresses. 
So retro. 
Yes, to this chic colour combo. 
Monochrome always wins.
Anything yellow this season has our attention. 
Velcro trainers are cool again.
They’ll put a spring in your step.
We’ll be wearing these with grey city shorts. 
We love this suede-look vintage style. 
They’ll go with everything you own. 
Hello, summer. 
We like everything about these. 

Next up, these are the nine new-in pieces we want this week. 

This story was published at an earlier time and has since been updated.