With the fast-paced nature of fashion in Nigeria it has become extremely difficult to forecast
what to expect next. Various emerging fashion brands keep springing up from different parts of
the country each season with Lagos been the centre of focus.
The visions of these brands are modern and borderless—unburdened by ties to tradition, or the
urge to reject it. Some are fresh out of design school, others have been honing their vision for a
few seasons now. All of them offer compelling reasons to reconsider, or at least add something
to, your personal style.
In 2017 we saw the rise of a number of labels that have made their way into the spotlight, and we
are expecting them to continue to build upon their success this year. Without further ado,
BlackNBold Fashion House presents its “10 emerging fashion brands to lookout for in 2018”
1. DNA BY ICONIC INVANITY
DNA BY ICONIC INVANITY, a womenswear brand own by 19-year- old Destiny
Nwadire was one of the exciting stories of the Lagos Fashion and Design Week 2017
where the label had a stunning runway showcase for its SS18 collection featuring Afro
Neo-Plasticism fringe gorgeousness which was opened by Nollywood actress Osas
Ighodaro. Dna by iconic invanity’s collections display a penchant for simplicity, existing
somewhere between high-end clothing and contemporary workwear. DNA by Iconic
Invanity is on an ascent to excellence.
The ROKSANA brand which represents freshness and class was founded by Miedor
eporwei who started fashion professionally in Febuaury 2017. Her style is influenced by
comfort, elegance and sophistication. To her credit are the spring/summer 17 collection
“Classics” and the Spring/Summer 18 collection “Visual Engagement”.
As a lifestyle brand, ROKSANA’s focus is more than clothes; it looks to build a
community out of the interests that have inspired the label.
3. IDENTITY BY FIFI
Abuja-based fashion brand IDENTITY BY FIFI was founded in 2016 by Ifeyinwa
Okakwu. The brand has quickly grown through the internet and social media
community. With collections deeply rooted in styles made up of romantic, soft and
delicate pieces with a dash of drama and volume. Additionally, the brand hopes to help
people express their identity through clothes. In 2018, its major focus is to create retail
outlets both online and offline.
4. CARL ANDREWS
Long before designer Carl Eze the creative director of the CARL ANDREWS brand
came to limelight through the Nigerian Student Fashion & Design Week, his
outstanding designs were already being spotted and worn by trendsetters such as Tuface
Idibia, Ycee, Maleek Berry and Falz. The urban fashion brand was founded in 2016.
Carl’s style of fashion is unconventional, deviating from the norm with collections deeply
rooted in the subcultures of today’s youth. His debut collection “Sanguine Path”
represented positivity and a very strong optimism for the future of his fashion brand
which was a collaborative effort. His most recent yet to be released collection “Black
Excellence” creates interesting textures and cuts in ode to the caliginous mood of the city
that schooled him.
5. HYM SIGNAGE
HYM SIGNAGE was launched into the Nigerian fashion industry in 2010. The brand
represents the future of the industry with its major focus on Menswear. Aimed at
producing quality and exclusive wears at a decent prize, Hym Signage creates staple cut-
and-sew pieces that maintains minimalism, subtle tone and a comfortable fit. With four
collections to its credit and the most recent “DEN-HYM” which got the brand the most
creative Menswear brand award at the Nigerian Student Fashion & Design week 2017,
we can categorically say that this is one fashion line to lookout for in 2018.
6. FLOYCARDIGAN COLLTN
FLOYCARDIGAN COLLTN might be a new name in the fashion industry in Nigeria
but with only two years under its belt, the brand has had an impressive growth.
Specializing in understated, sophisticated pieces with a contemporary twist, the unisex
knitwear brand comes in a wide range of patterns, textures and cuts that you won’t find
anywhere else. Founded by Veronica Omoniyi, its most recent collection “Will Power”
was released in 2017, and was showcased at the South Africa Fashion Week and at the
Lagos at 50 event. The brand, gearing towards more cohesive and expressive designs in
2018 is definitely one to lookout for.
7. GREEN KREATIONS
GREEN KREATIONS is for all of the dreamers and visionaries of the never ending
hunt for traditional and western mix, founded in 2015 by Aanu Adeoti, the brand
represents uniqueness, handmade and industrial collections from creative directions by
graphic designers, pattern makers and specialists. Green Kreation focuses more on
making Trads -an expression of African culture using its environment and surrounding
culture as an inspiration.
8. IDIOL NUPO
We have been in love with IDIOL NUPO since their quite frankly jaw dropping SS17
collection "Harriet" which was inspired by the creative director's late mom. Their luxe,
avant-garde, conceptual vision of Womens wear not only looks great, but it’s produced
with next-level fabrics that reflects beauty, class and style. Idiol Nupo has found fans in
the likes of Toke Makinwa and Tallulah Doherty with a gradually growing discerning
retailers under its belt, too.
9. APPARELS BY PEARL
This Nigerian brand is further proof why Nigeria has a lot of hidden talents at the grass
root, producing the most outstanding collection at the Nigerian Student Fashion &
Design Week 2017 where they went away with the most creative designers award. The
brand takes an avant-garde approach to its style and concepts, crafting quality essentials
with fabric from Africa, and the result is a diverse selection of everyday ready to wear
pieces with endless versatility. We can’t wait to see what this emerging brand has in store
for us in 2018.