“As designers, we’re constantly looking, searching and evaluating the world around us: what’s working, what isn’t, how things could be better. During our initial mood-board and concept phases, these are the questions we always ask ourselves, directly or indirectly. Asking the right questions isn’t the same as relying on hard numbers, but I don’t feel like they are any less important. Plus, I feel if hard numbers, data spreadsheets and focus groups ran the world of design, I think it would be a pretty sad and boring place.”
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Images: Courtesy of Eight Hour Day.