Whether it’s an inside joke etched on matching friendship
Over the years, as Sabrina gained a passionate following for her ’90s-inspired
How did you get started designing
I’d always loved the idea of running my own business, and in 2016 I decided to give it a go. I ordered some books on jewelry making, watched some YouTube videos, and started from there. I wanted to create my own affordable pieces that I could wear for years and eventually pass down. After a year on Etsy, my husband, who is a mechanical engineer, joined me to work on
How would you describe your aesthetic?
I gravitate toward simple, interchangeable pieces that people can wear every day and never take off. I also try to focus on designs that can be layered and mixed easily. I get a lot of inspiration from current trends, so we do offer trendy styles, but those can always be layered with timeless, classic pieces, like our
What are some of your favorite gifts for
Can you share some personalization trends you’ve noticed lately?
I’ve noticed people enjoy ordering personalized pendants that they can add to a chain they already have at home. Customers are also personalizing necklace stacks—some call it their “neck mess”—with little vintage charms. If you look up
How can personalization make a gift feel extra-meaningful?
I think it’s a way of expressing yourself, holding someone close to you, and telling a story. Recently, a customer bought one of our
I’ve also had customers ask if the engraving can go on the back of a pendant, to keep the story private. And we’ve made
How does it feel knowing that people are gifting your jewelry to commemorate special days?
It means the world to me and to my husband, and it’s one of the main reasons why we do what we do. It blows my mind to think there are people out there wearing my jewelry on their wedding or graduation day. It’s worth all the hard work and extra time we put in.
What’s your creative process like?
I start by playing with the materials. We invested in laser equipment for cutting and engraving three years ago, so now we have the capacity to make our own designs. That was a big step—it allowed me to say, “Okay, I have an idea. Let’s put it into action and what comes of it!”
My husband and I usually sit down and talk through the designs together. I explain my vision, and we go back and forth until we’re happy with what we’ve landed on. Then I do all the modeling, photography, and photo editing, which I really enjoy. That part is almost meditative for me. A lot of our customers love layering our pieces, which is why I style our listing photographs to show how different pieces look together.
What made you decide to offer
Three years ago, I found some awesome chains that I thought would look good on men and thought, “Why not? Men like jewelry, too!” I call it unisex jewelry, because men or women can wear it. We recently launched a couple new pieces: a
So, what’s next for
I’ve always got a bunch of ideas going at the same time! We just put out new
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Photographs courtesy of EVREN.
Sharon Steel is a writer and editor living in New York City. Her heroes are Jane Austen, Carson McCullers, Lindsay Weir, Shirley Jackson, Lillian Ross, and the renegade crew of the spaceship Serenity. Read more of her work at sharoncsteel.com.