Colossal Switches From Amazon to Bookshop to Support Independent Booksellers
In order to give to artists, writers, and small booksellers more directly, Colossal has removed nearly every link to Amazon from previous posts and replaced them with Bookshop.org. The new online platform supports independent bookstores by pooling 10 percent of all sales to be distributed evenly among participating businesses every six months, in addition to offering an affiliate program. During the last decade, Colossal has supplemented a small fraction of revenue through occasional affiliate marketing that provides us with a percentage of sales through retailers like Amazon, Etsy, and Society6.
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