My first encounter with Chasing Unicorns was quite unexpected when their divine crochet blouse (above) jumped up in my feed, catching me unprepared for the amazing things I was about to discover.
I love following, featuring and promoting small business owners / designers that produce slow, ethically made fashion and Chasing Unicorns is such a brand. The owner of the brand is Sarah Humphrey (Byron Bay, Australia).
Here’s what the brand is about: “Chasing Unicorns grew from a life long love of vintage, a decade of global roaming, and the desire to create beautiful, timeless, quality pieces that are made to last. We adore the idea of lasting fashion as opposed to ephemeral trends and have endeavoured to give each piece a special hand-finish that will make the wearer want to treasure it forever. These are clothes intended to be passed on from mother to daughter, from one sibling to the next and then on to your children’s children. Standing the test of time, just like the beautiful vintage they are inspired from.
We have combined a bit of the relaxed “anything-goes” style of our home in Byron Bay, Australia, with cuts and embellishments drawn from our favourite aspects of decades past.
Our philosophy resides in the words of Vivian Westwood, “buy less, choose well”.
We personally feel that the world is perhaps moving a little too fast and have had a lifelong nostalgia for things that are handmade and full of past life. We love imperfect, artisan aesthetic as it has a genuineness that no perfectly uniform, machine made thing can ever have.
Our pieces are made ethically and slowly by hand. We are the antithesis of fast fashion and have made quality and old world craftsmanship the crux of our production.
The vintage pieces on offer are carefully selected for their wearability, quality, collectability and as a complement to the clothes that we make.
The result of our passions is a line of clothing that’s pure bohemian, rock and roll fun.”