Category: whowhatwear.co.uk

We’re nothing but intrigued when it comes to the nation’s shopping habits.

Celebrity style has evolved a lot over the past few years.

Think of Charlotte Tilbury and, chances are, there’s probably one cult product that instantly springs to mind—her Pillow Talk Lip Liner.

This Morning‘s Holly Willoughby might not be considered a directional style icon (like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys).

When your job is to find emerging trends and show your fellow fashion enthusiasts the must-have pieces each brand has to offer at that particular moment, you’d assume that I’d be an open-minded shopper.

Right now, sneaker lovers fall into two different camps: Either you’re a die-hard dad trainer fiend who opts for the boldest and “ugliest” styles, or you’re a stickler for the classic minimalist look that will work with everything in your wardrobe.

I always knew that I liked perfume, but it wasn’t until a recent house move when my fragrances required an entire packing box to themselves that I realised how much I truly love it.

When it comes to shopping, there are a few things that are notoriously hard for everyone.

Who What Wear’s editor in chief Hannah Almassi noted in her trend report that she has never seen so many trends as she has witnessed for autumn/winter 2019.

Age doesn’t really matter when it comes to what you wear—we all know that.

Floral dresses are no longer just options for weddings, christenings and the like.

It seems like Zara has new deliveries every week—but after a month of sale the new-in section has been replenished with lots of amazing pieces that are worth paying attention to.

As we’ve grown older, we’ve come to realise just how important it is to get the foundations of our outfits right.

At risk of sounding incredibly big-headed, us editors at Who What Wear are pretty damn good at finding designer-looking bags at high-street prices.

Last week, I was lucky enough to be provided with a little insider insight by a representative for Glossier, one of my favourite “Instagram beauty” brands.

This summer has given us many a divisive trend (cycling shorts, tie-dye and neon, to name a few).

Ballet pumps were the height of cool in the 00s thanks to Kate Moss and her Repettos—these were the shoes she lived in throughout the Primrose Hill era.

What do London girls really wear?

If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck.

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team.

Here at Who What Wear, we’ve plundered the depths of the high street and left no stone unturned in our mission to deliver you the most affordable and chic dresses around.

When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms).

As the summer months roll on and you’ve worn each of your summer dresses on repeat, it can be hard to challenge yourself to finding new outfit ideas.

Summer is in full swing and our wardrobes have fully adjusted.

Miley Cyrus isn’t your typical fashion icon.

It might be huge in the US, but Amazon Prime Day somehow hasn’t quite created the same fervour in the UK as it has across the pond.

Whilst I’ve always had a bit of a love-hate relationship with self tan, I tried one earlier this year which totally changed my mind about faking it.

Right now is there anyone cooler on TV than Stacey Dooley?

For some truly enriching additions to my wardrobe, I look to Instagram to discover niche brands making pieces with love.

When Phoebe Philo departed Céline there was a question over where women would turn to for elevated, minimal pieces with an unexpected edge.

A good cleanser might be the foundation to any successful skincare routine but finding the right moisturiser can take your skin to the next level.

While we’re of the opinion that you should wear whatever you please, we can also admit some coaxing is required for certain trends or looks.

Whether you’re working a zillion hours a week in an office, looking after kids at home or juggling multiple projects as you freelance your way through the 9-to-5 (read: 9-to-11), there’s no arguing with the fact that all of us lead incredibly busy lives.

Designer handbags are now a steep investment, and while we’re all for treating yourself to a Chloé Nile or a Gucci Dionysus if you can, many of us just can’t imagine spending £1000 or more on one fashion item.

Prior to joining Who What Wear US in 2014, I had zero fashion-industry experience.

When Rihanna and Rosie Huntington-Whiteley are wearing the very same thing on repeat, we pay attention—especially when it comes to shoes.

Wimbledon is one of our favourite fortnights of the year.

It might be considered a bit of a faux pas to wear the same item as the person next to you—however at fashion week there are certain cult buys that everyone is so excited by, they happily pose for pictures in the same thing.

There are plenty of designer outlets in the UK, and that’s a wonderful thing, but you know what they say about having too many choices.

Backless bras are quite a controversial subject.

If I had to summarise what I love about Scandinavian style, it’d be because it feels like Scandi style stars actually wear whatever they want on any given day.

We’re all for trying out the trends—many of the Who What Wear UK office have dabbled in the likes of tie-dye and neon this season to surprise avail.

Life after 40 rules in a lot of ways: You’re no longer humming with the constant insecurity and self-questioning you experienced throughout your 20s; you’re more settled and comfortable in your own skin.

Applying your makeup during your commute to work can be a bit of a divisive topic.

Rosie Huntington-Whiteley has to be one of our all-time favourite dressers, as she consistently looks polished and impeccably stylish.

There are certain Zara trends and pieces that really resonate with a fashion crowd, and this season, there are five items that we’ve noticed editors and influencers are buying into.

Wedding season is officially here, meaning you can’t take a quick scroll on Instagram without being bombarded by at least 15 wedding-guest selfies.

It’s so incredibly rare to see Angelina Jolie out and about that we would have felt compelled to share the latest pictures of her in Paris anyway.

If you thought the tie-dye trend was going away, think again.

One of the grumbles you often hear about fashion influencers is that they post new designer pieces on Instagram every week, presenting an unattainable idea of shopping.

Let’s face it, celebrities switch up their hair with about the same regularity that I declare “I need a snack”—that is, to say, pretty frequently.

My summer holiday for the season is a distant memory.

For fashion lovers, apps have revolutionised the way we interact with our favourite brands.

This week Who What Wear UK columnist posted a picture on Instagram of her in the French Riviera in the perfect black swimsuit.

It has taken me years to build up a collection of hoop earrings I am in love with.

When you know, you know—and a great deal of the time, the team at Who What Wear UK knows first.

Last month saw the launch of a brand new foundation—and I’ve been wearing it non-stop since.

The energy around Hollywood is palpable.

As an editor of a fashion website, I spend a lot of time reporting on new trends, new labels and new ways to wear things.

In case you missed it, I realised recently that almost everyone I know with great skin swears by a certain basic oil.