How do you market yourself as an illustrator? Whether you’re a seasoned professional or just starting out, the answer is probably the same—you do it online. But there’s an art to digital marketing, and it starts with your website. While many people (including myself) like to post their latest work on social media, having a is vital to maintaining your internet presence. It’s a one-stop-shop where your potential clients can learn about you.
In my years of looking for the latest and greatest in illustration and embroidery, I find it the most helpful when someone has a site where I can see both their work and have a way to contact them if necessary.
You can be a complete coding novice and still have a great-looking website. It doesn’t have to have a ton of bells and whistles on it; in fact, I prefer it didn’t. I don’t want to have to click through a bunch of animations and complex menus because it’s not the reason I’m visiting your site in the first place. (I’m there to see your work!) The online portfolio site knows this, and they’ve made it easier than ever to have a beautiful and professional website without all the hassle (like coding).
Right now, is offering a two-week free trial—no credit card required!
Format features 16 themes that range in their styles of layout. Some tile the images like you’d find on Pinterest, while other themes favor large, full-page images. But regardless of the layout and that you choose, the images are what shine. Everything is clean with a lot of white space, making them effortless and not fussy. Best of all, their responsive design ensures that your work looks great on any device. You’ll just need to focus on uploading your illustrations and crafting the perfect bio.
And if you need assistance, the 24/7 Format Success Team will help you launch your online presence. So go ahead—build your website on Format. Start and today and get a two-week trial. There’s no credit card required!
Once you’ve got your website polished, tell everyone. Put it on business cards! Your email signature. Your Instagram profile. Keep track of who looks at it (and where) with Google Analytics.
Once you’re done building your website, research who pays illustrators (and how much).
It’s also important to know how much you should be making once you get that coveted gig. By knowing how much others charge for a job, you—and others—are helping to ensure that fellow illustrators aren’t undercharging for their hard work.
Format has recently published a helpful resource that gives you an idea of how much illustrators are making. removes the “cloak of secrecy” around freelance illustration jobs. They asked illustrators in their community for real-world examples of rates they received for publications such as The New Republic, BuzzFeed, Harper Collins, and The New Yorker. The short descriptions also give you an idea of the readership and tips for how to submit your work.
This post is sponsored by Format but words and opinions are my own. Thanks for supporting the brands that support Brown Paper Bag!
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