Bondi Wash has opened the door to its second flagship store on Oxford Street in Paddington. Located within close proximity to Sydney city, the Paddington store has been created as a sensory experience allowing customers to explore the brands’ unique native scents and products and to discover the beauty of Australian botanicals and the effectiveness of natural ingredients. As with the brand’s first store in Bondi, the concept references ‘an Australian interpretation of a French perfumery’; warm and inviting; a place to feel welcome to test the scents and products without pressure to buy – a little like walking into founder Belinda Everingham’s living room’.
Capturing the brief beautifully with the first store, Sydney design duo Mr and Mrs White were enlisted to create the same feel, while at the same time reflecting the sophistication and rich history of the Paddington area. Executing their signature simple yet beautiful design, Mr and Mrs White have created an interior that sings. With a mix of natural tones, colours and materials, the space allows the Australian flora and products to shine.
Two of the key materials are green onyx, which is reminiscent of a green pond or the grey-green tones of eucalyptus leaves, and natural oak. A beautiful pairing, I particularly love the curved counters. Planter boxes line the walls and are perfect for displaying the sculptural foliage of the Australian bush, while brass accents are featured throughout. This accent was chosen in reference of the extensive use of brass used in Victorian homes in the early 1900s when Paddington was being settled. Archway shapes around mirrors, doorways and in the furniture reflect the beautiful architecture of the era.
Photography by Joshua White
I couldn’t resist sharing that last photo! In store you will find the full range of Bondi Wash products across categories of Home, Body, Baby, and Dog, along with an exclusive pre-launch of Wyalba natural perfumes, which capture the wild natural beauty of Australia. These have been developed by Belinda Everingham in collaboration with artisan perfumer, Samuel Gravan.