I have such exciting news about
Düsseldorf Anthropologie Store Window
Of course, other very “American” things have been missed over the years too, like Target and
Anthropologie Düsseldorf
Over the years, I’ve found other amazing sources in Germany for inspiration, but we still really lacked something more – namely,
When I recently spoke to my contact in London and she told me about their first mainland EU store to launch in Düsseldorf on May 25, 2018, I was thrilled. I’d been waiting for this FOR YEARS. She asked if I wanted to attend their pre-opening press event, and naturally, I couldn’t refuse. Anthro selected their 10,000 square foot, two-floor location in Düsseldorf because it has a strong creative scene there and is known as the fashion capital of Germany, but they are actively looking for locations in Hamburg, Berlin, and Munich, next. Hamburg is where I frequent since it’s so close to where I’m based, so fingers crossed that this is their next location.
Anthropologie Düsseldorf
NOTE: See the paper flowers above on the wooden wall? This was behind the cash register. Each flower posy was handmade by a different Anthro store and sent to the new Düsseldorf location to celebrate their launch. What a thoughtful idea.
Anthropologie Düsseldorf
I’m curious to see how Anthro influences the market here. I remember how they had a huge influence on how mainstream Americans saw and experienced fashion, home decor and shopping “experiences” in general. They were always so innovative and knew how to give customers a genuine experience in-store to make taking the time to visit more of an occasion than simply something to check off of your to-do list. Also, they really brought a very European sensibility to America, as they were first very much like visiting a French Brocante – with lots of products looking and feeling very European.
Years later, their offerings are quite global and often hard to pinpoint origin, but the shop retains its ability to influence and inspire customers and I imagine in Germany, if they grow to several locations across the country, the influence will also be felt. I remember after Anthro started popping up around Boston, my friends were talking about it and shopping there because their stores were like no other at that time and had a tremendous energy around them – you felt they supported local artists, handmade craft, authors, even musical artists, and they did and still do in my opinion.
Anthropologie Düsseldorf
Anthropologie Düsseldorf
Anthropologie Düsseldorf
Anthropologie Düsseldorf – Home Floor
Throughout this post are personal highlights from their press and launch party last Thursday evening from my iPhone. The evening was a-buzz with lively people, gorgeous visual displays, lots of flowers, a live singer/acoustic guitarist, an open bar with delicious cocktails, unlimited canapés for snacking, flower bouquets for all from
FLOWERBX Germany pop-up at Anthropologie Düsseldorf
Anthropologie Düsseldorf
Anthropologie Düsseldorf
I’m so happy to share this very memorable event with all of you and welcome to Germany, Anthropologie! #anthroinbloom // On Instagram find more inspo at
(Photos: Holly Becker for decor8)