Part travel guide, part gear shop, Airstream Supply Company aims at a younger audience with a hip, millennial vibe.
When Airstream founder Wally Byam first set up shop in Los Angeles in 1931 selling custom-built travel trailers and DIY plans, no one could have predicted how deeply embedded the iconic, “silver bullet” Airstream would become in the American imagination. The gleaming travel trailers, initially a way for itinerant workers to roam across the country during the Great Depression, would later represent freedom, adventure, and self-determination. Today, the brand is angling for a younger generation with releases of more affordable, single-axle trailers like the
Part magazine, part travel guide, and part outfitter, Airstream Supply Company wants to inspire folks to plan their next road trip while offering essentials such as an Airstream-branded harmonica (geared towards the ’Gram), and guides to off-the-beaten-path destinations.
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