An early adopter of the “real time” trend in fashion, where you can buy the clothes you see on the runway now (avoiding the six month wait to get your hands on new designs), Panichgul’s company has cut out retailers, adhering to a direct-to-consumer model. In September, the brand debuted a user-friendly e-commerce platform and a sleek yet homey
We spoke with the Thai designer, on the eve of his Fashion Week presentation, about his work space and the things he can’t live without—green juice—as he gave us a tour around his SoHo space.
Alive, controlled chaos, journey.
Current color scheme of the office:
White canvas so that we can be messy with inspiration and the design process.
My work space is inspired by:
The way that we work, which is a constant flow of ideas. The work comes first, and so the workspace has to support how we work.
On my current mood board for Spring ‘17:
A vintage picture of Kate Moss in a trench coat, stripes and scarf prints, drapes of cut up trenches.
For Spring ‘17, I was inspired by:
The idea of the quintessential spring outerwear, the trench. I want to play with reinterpreting something classic, injecting it with some feminine personality.
How I wake up and look fresh on very little sleep:
I actually need sleep, so I make sure that I get at least six hours every night. That means no red wine.
Go back to designing the next collection!
Preferred NYFW footwear for running around:
What’s on my NYFW diet:
A lot of green juices, almonds, grilled chicken, kale, and french fries.
Soundtrack for getting motivated:
Right now? Guns & Roses.
Best part of my job:
That I get to be creative.
If I weren’t a designer, I’d be:
I’m 10 times more productive when:
I have at least two cups of coffee in the morning.