The design of the
The pavilion is to be circular in form, with “slants fashioned to project a sensation of movement, making the viewer feel like the building itself is in motion.” The pavilion’s interior will showcase American innovation and technology, including the premiere of the
Inside the pavilion, an immersive cutting-edge interactive experience has been designed by George P. Johnson Experience Marketing, seeking to “bring to life the stories of how the most inspiring American mobility innovations are improving the lives of individuals all over the world.
Today we’re looking at an Expo that is related to mobility, movement, travel, sustainability – things that are very important to the world today. We have designed this building to be circular in form with slants fashioned to project a sensation of movement, making the viewer feel like the building itself is in motion. And then, once you enter the building, it opens up to what the United States stands for: We are an open, accessible country where you can live to create ideas. It showcases all the things we are doing in America: developing technology and concepts that are going to move us forward in the future. Designing this pavilion is a tremendous responsibility -one we take very seriously- as we will be showcasing America and American ideas to over 25 million people expected to visit the Expo.
-Curtis W. Fentress
Dubai will be the first Middle Eastern city to host a World Fair in the exhibition’s 160-year history, with more than 25 million people expected to attend the Expo throughout its six-month duration from October 2020 to April 2021. The World Fair is the third largest global event after the Olympics and FIFA World Cup.