6 Big Names Who Are Unexpectedly Getting Into the Prefab Game
From Amazon to Kanye West, these six world-renowned individuals and brands are making big moves in prefabricated architecture.
What do Yves Béhar, Kanye West, and IKEA have in a common? In addition to wide-reaching influence, these famous changemakers are also thinking up big ideas for prefab design. From innovative social housing to exciting new hotels, their prefab plans take advantage of advances in technology, sustainable construction methods, and reduced costs through economy of scale.
Last fall, Amazon made headlines with its first investment in a homebuilder—California–based Plant Prefab. Although Plant Prefab is primarily known for high-end modular homes that cater to wealthy customers, the new partnership with the tech giant is expected to pave the way for more affordable prefab housing across the nation. Amazon’s investment in customizable prefabricated homes over traditional site-built construction is also a strategic move to gain ground in the smart-home market. Buyers of connected Plant Prefab homes will be able to preinstall Alexa-enabled devices—from voice-controlled thermostats to doorbells.
After making waves in music and fashion, Kanye West is now trying his hand with prefab architecture and property development. The multitalented artist’s long-time passion for architecture and design led him to launch Yeezy Home, the architecture arm of his fashion label Yeezy, last year. West recently announced plans for Star Wars–inspired prefab houses for low-income communities, and the dome-shaped housing prototypes are currently being developed on his property in Calabasas, California.