From scoring partnerships with major retailers to gracing the pages of Vogue, we’ve seen Etsy sellers rack up some pretty major achievements over the years. And as exciting as it is to see a shop we love hit it big, we still get a special kind of thrill from discovering brand-new shops that are bursting with promise, and watching in breathless anticipation as their careers and follower bases expand.
In that spirit—and in celebration of Small Business Saturday®—today we’re sharing 40 fresh new businesses that launched Etsy shops in 2017. Browse, buy, and definitely bookmark—these makers and curators are ones to watch!
For Melbourne-based artist Freda Cheung, the inspiration to start crafting with leather was born from a simple desire to repurpose discarded scraps from the furniture company where she worked. After dabbling in designing coin purses and passport covers, Freda decided to go bigger—and weirder—and make a giant leather squid for her room. Since then, the lifelong ocean lover has created more than 20 species of leather creatures. “I’ve always had this thing for sea animals, because they’re just so mysterious,” she says. “You can’t see them unless you go underwater or go to an aquarium. What I’m trying to do is to bring them into people’s everyday lives.” Shop the Freda Made collection.
2. With a wide selection of art prints, cork planters, and cute little notebooks, Prints & Goods is one-stop shopping for home and holiday gifts.
3. Portland, Oregon-based potter Shannon Holt’s Eso Esto line of textured vases give bold bouquets a run for their money.
As Bandito founder Katie Petersen will tell you, her foray into opening an Etsy shop came after years of experience working in retail—from Buffalo Exchange to Barneys New York—and time spent on the road, traveling, meeting people, and reflecting on her values. “I realized that, for me, rejecting consumerism wasn’t about rejecting all stuff forever and ever,” she says. “It meant collecting with intention.” Shop the Bandito Vintage collection.
Sydney, Australia-based Liz Lau trained as a laser cutting technician and an assistant to other jewelry designers before going all in on her own jewelry line, crafting unconventional statement pieces in celebration of hairy legs, freed nipples, and bucked expectations. “I wanted to create a platform to showcase and celebrate these features because there’s beauty in the imperfect,” she says. “I have so many more ideas brewing in my mind, and I cannot wait to keep learning and playing!” Shop the Liz Lau Studio collection.
Bonita Ivie Prints is a testament to the notion that if you can’t find what you’re looking for, making it yourself is the way to go. That’s exactly what happened for London-based graphic designer Bonita Ebuehi. “Upon searching for fun stationery that didn’t have the typical polka-dot, floral, or pastel designs, I saw a gap in the market for African print-inspired stationery,” Bonita explains. “I began to draw up designs influenced by traditional West African patterns and opened my Etsy shop to sell them in January 2017.” Shop the Bonita Ivie Prints collection.
31. Celebrate nostalgia with miniature wooden tape decks and turntables (and full-scale replicas of cassettes) made by the California creative behind 1980 Who.
32. Linocut art prints from Ink + Craft deliver a dash of color to the kitchen or office.
33. Add another layer of inspiration to art making with handmade watercolor paints from Virginia’s Hushwing Watercolors.