Here are 4 diamond details every woman should know, from Ritani:

The traditional idea that a man should pick out a ring all by himself dates back hundreds of years. Many couples are turning that tradition on its head and picking an engagement ring together, as true partners. If you opt for this approach to selecting an engagement ring, you both must do the research and shop as a pair, much like how you will make other investments together in the future.

Further, many women opt for picking out or buying their own diamond jewelry. Modern women are more financially independent than ever, and they’re proud of their accomplishments. Diamonds are a beautiful way to tell a story or evoke a feeling, and even better if you’re able to pick out the one you really want to wear for the rest of your life.


Ritani cushion cut halo diamond engagement ring

So whether you are selecting fine diamond jewelry for yourself, or shopping with your fiancé-to-be for the perfect diamond engagement ring, our goal at Ritani is to educate you so you’re able to make an informed decision. Let’s begin with the basics, affectionately referred to as the 4 Cs throughout the industry.

The 4 Cs: Diamond Cut, Diamond Color, Diamond Clarity, Diamond Color

Whether you’re buying a diamond for yourself or with your partner, start by educating yourself about the 4 Cs to determine which diamond qualities are most important to you

What does diamond cut refer to?

Cut refers to the quality of a diamond’s proportions and symmetry. This is not to be confused with a diamond’s shape —more on that later. The angles in the cut of the diamond are what produce sparkle. If you want a truly brilliant diamond, consider buying one with a cut grade of Very Good or Ideal. Typically, Ritani customers value sparkle over carat weight, and Very Good or Ideal cut grades are guaranteed to produce unparalleled sparkle.
Pro-tip:The Gemological Institute of America (GIA) currently only awards a cut grade of “Ideal” to round shaped diamonds. So, if you’re venturing away from round shaped diamonds and considering square or step-faceted diamonds, such as princess, asscher or radiant shapes, look for Good or Very Good cut grades. Learn more about diamond cuts.

What is diamond color?

The presence or lack of color in a diamond, with colorless options being rarer and therefore more valuable. Color grades start at D, which is truly colorless, and travel all the way to Z, which has very noticeable color. While D, E and F color grades are considered colorless, an untrained eye could not easily spot color within even G, H and I grades. Ritani does not offer diamonds below an L grade to ensure you get the most rare and brilliant diamond. For diamonds with more visible color and yellow secondary tones (color grades J, K and L), we recommend yellow gold or rose gold bands to help to neutralize color within the diamond. Learn more about diamond color.

What does diamond clarity mean?

Basically, this is another way to say “flaws,” or the presence (or lack) of small inclusions, imperfections or blemishes. An inclusion is a natural identifier within the diamond’s structure, while a blemish is on the stone’s surface. The most popular diamond clarity grades with Ritani customers are VVS2 to VS2. Learn more about diamond clarity.

What is diamond carat?

Despite popular belief, carat is a record of a diamond’s weight and not of its size, as commonly used. Therefore, two diamonds of slightly different sizes may have the same carat weight depending on how the diamond’s weight is distributed and the quality of its cut. The average diamond carat weight purchased is 1 carat. Learn more about diamond carat weight.

What do I need to know about diamond shapes?

Round diamond

The classic round (also called Brilliant) diamond makes up well over half of our total diamond sales, making it the most popular choice among each shape.

Princess diamond


The princess is our second most popular style and the most popular of all fancy cuts. It features a stunning square shape with bold, modern lines and lots of sparkle.

Emerald diamond

The emerald diamond shape typically has a large, open table and rectangular step-cut sides. Emerald shapes can be cut into squares or rectangles.

4 Diamond Details Every Woman Should Know


The asscher’s square shape draws comparisons with the princess shape, yet its step-cut sides set it apart with a noticeable ‘X’ in the center.

Oval diamond


The oval shape sparkles like a classic round but has an elongated silhouette to appear larger.

Marquise diamond


The uniquely shaped marquise has pointed ends and smooth curves to elongate the diamond.

Cushion cut diamond


Similar to a rectangle but with rounded corners. Cushion shapes can be cut into squares or rectangles depending on preferences.

Radiant diamond


The radiant diamond is a stunning blend of other shapes. Its cropped corners liken it to the cushion and asscher shapes, while its brilliant-cut facets are inspired by round and princess shapes.

Pear diamond


The pear — or teardrop, as it is sometimes called — can be worn facing up or down depending on the preference of the lucky owner. The pear is a hybrid of the round and marquise styles.

Heart shaped diamond


Perfect for the romantic, the heart-shaped diamond was cut specifically to maximize sparkle.

When searching for diamond jewelry, it’s important to consider all of the 4 C’s and arm yourself with as much knowledge as you can absorb. We also offer an amazing service called Virtual Gemologist that lets you compare up to 4 loose diamonds with a non-commissioned gemologist. Our Customer Service Specialists are also happy to help answer questions or provide diamond recommendations with your specifications.  If you’re ready to get started, shop for a diamond now.

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