It’s not an exaggeration to say that, thanks to the Gucci GG Belt, the logo belt has become one of the most ubiquitous accessories on social media, so much so that Lyst announced this iconic piece had topped its list of the world’s hottest fashion products during the last quarter of 2019. Unsurprisingly, over the last few years, more and more brands have been bringing out their own logoed iterations, and we’re pretty sure you’ll love them just as much as the iconic double Gs. 

Until recently, I was quite ambivalent about the logo belt (they have historically had slight “look at me—I’m designer!” vibes), but I’ve noticed more and more stylish individuals embracing the look in a more low-key way. For example, some choose to bring out the retro undertones with flares and printed blouses, while others use theirs to add interest to minimalist separates. Plus, they’re a (slightly) more affordable way to bag a time-tested piece from a big-name designer. Win-win. 

From Valentino to Fendi, there are so many chic options to choose from right now. Scroll down to see the styles that just might convince you to give the trend a go. 

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